Tools

UX/UI Design

Figma

UX/UI design & prototyping

My primary design tool for 4+ years, from early wireframes to polished prototypes and handoff-ready specs.

Figma Sites

No-code website publishing

Since the 2025 release, I’ve been actively building mobile-first sites with this new web layout tool, bypassing dev handoff.

Figma Make

AI-powered design generation

Since the 2025 release, rapid prototyping, experimentation, and custom tool publishing to the Make community.

Figma Slides

A PowerPoint alternative

Light usage over the past few years for promotional slide decks.

Adobe Suite

Photoshop, Illustrator & more

Extensive background in Photoshop and Illustrator that spans well over 10+ years. Experienced using AI tools in Photoshop.

Topaz Studio

AI-powered photo tools

For several years, I’ve been using this AI-powered suite of photo tools to augment beyond Photoshop’s capabilities.

Document + Task Coordination

Atlassian Confluence

Documentation & wikis

My central hub for specs, research, and team knowledge — kept structured and accessible across teams.

Atlassian Jira

Project tracking

Manages sprints, backlogs, and delivery — keeps me aligned with engineering and product stakeholders.

Atlassian Trello

Visual project management

Used for lightweight project tracking and task management with a visual, board-based approach.

FigJam

Whiteboarding & workshops

A go-to for collaborative sessions, ideation, and mapping out high-level features and flows with Project Managers.

AI Research + Automation

Anthropic Claude

Primary LLM

My primary LLM for research, writing, reasoning, and summarizing — central to how I think through problems.

Google Gemini

Custom LLM-shaping Gems

Built custom Gems to shape LLM output for specific tasks, and used extensively for drafting business plans.

Microsoft Copilot

AI assistant in Office

Used in collaboration with Word docs — a practical AI layer within my existing Office workflow.

AI tools under review

Cursor + Figma

AI-powered code editor

Investigating for design-to-code and automation workflows — assessing how it fits into my process.

UX Pilot + Figma

AI design assistant for Figma

Evaluating as an AI-assisted layer inside Figma for research and ideation. Still forming a view.

AI App Builders

Claude Code, Bolt, and similar

Tracking this space but pay-to-play has limited deep exploration. Figma Make covers most of my needs despite its integration limits.

Team Coordination

Salesforce Slack

Team communication

Primary channel for async comms and stakeholder coordination across distributed teams.

Microsoft Teams

Video conferencing & chat

Used in enterprise environments where Teams is the default for meetings and internal communication.

Google Meet

Video conferencing

Primary tool for remote meetings and design reviews, tightly integrated with my Workspace setup.

Zoom

Video conferencing

Used for external calls, user interviews, and cross-org syncs — a staple for client-facing work.

Office Productivity

Google Workspace

Docs, Sheets, Drive

Everyday environment for writing, data, and file management — where thinking gets structured and shared.

Microsoft Office

Word, Excel, PowerPoint

Used for stakeholder reporting and enterprise deliverables where Office is the standard.

Customer Insights

HotJar

Heatmaps & session recordings

Surfaces real user behaviour to inform design decisions with evidence, not assumptions.

Gong

Conversation intelligence

Extracts customer signals from sales and success calls to shape product and design direction.

paul photo

For over a decade...

...I've built UX foundations and design systems across enterprise platforms, with storytelling at the centre of my approach. I've designed for ONRequest and Genesys Labs' cloud tools, and built design systems at Fido and Netomi, where I most recently led a UX team from the ground up.

To learn more, including my UX work timeline and ongoing learning initiatives:

Contact

416.817.4429 | Email Me

Artwork is client-owned and shown solely for creative demonstration.

Website built and published via:

figma sites logo

Tools

UX/UI Design

Figma

UX/UI design & prototyping

My primary design tool for 4+ years, from early wireframes to polished prototypes and handoff-ready specs.

Figma Sites

No-code website publishing

Since the 2025 release, I’ve been actively building mobile-first sites with this new web layout tool, bypassing dev handoff.

Figma Make

AI-powered design generation

Since the 2025 release, rapid prototyping, experimentation, and custom tool publishing to the Make community.

Figma Slides

A PowerPoint alternative

Light usage over the past few years for promotional slide decks.

Adobe Suite

Photoshop, Illustrator & more

Extensive background in Photoshop and Illustrator that spans well over 10+ years. Experienced using AI tools in Photoshop.

Topaz Studio

AI-powered photo tools

For several years, I’ve been using this AI-powered suite of photo tools to augment beyond Photoshop’s capabilities.

Documentation + Task Coordination

Atlassian Confluence

Documentation & wikis

My central hub for specs, research, and team knowledge — kept structured and accessible across teams.

Atlassian Jira

Project tracking

Manages sprints, backlogs, and delivery — keeps me aligned with engineering and product stakeholders.

Atlassian Trello

Visual project management

Used for lightweight project tracking and task management with a visual, board-based approach.

FigJam

Whiteboarding & workshops

A go-to for collaborative sessions, ideation, and mapping out high-level features and flows with Project Managers.

AI Research + Automation

Anthropic Claude

Primary LLM

My primary LLM for research, writing, reasoning, and summarizing — central to how I think through problems.

Google Gemini

Custom LLM-shaping Gems

Built custom Gems to shape LLM output for specific tasks, and used extensively for drafting business plans.

Microsoft Copilot

AI assistant

Used in collaboration with Word docs (and occasionally for LLM testing) — a practical AI layer within my existing Office workflow.

AI tools under review

Cursor + Figma

AI-powered code editor

Investigating for design-to-code and automation workflows — assessing how it fits into my process.

UX Pilot + Figma

AI design assistant for Figma

Evaluating as an AI-assisted layer inside Figma for research and ideation. Still forming a view.

AI App Builders

Claude Code, Bolt, and similar

Tracking this space but pay-to-play has limited deep exploration. Figma Make covers most of my needs despite its integration limits.

Team Coordination

Salesforce Slack

Team communication

Primary channel for async comms and stakeholder coordination across distributed teams.

Microsoft Teams

Video conferencing & chat

Used in enterprise environments where Teams is the default for meetings and internal communication.

Google Meet

Video conferencing

Primary tool for remote meetings and design reviews, tightly integrated with my Workspace setup.

Zoom

Video conferencing

Used for external calls, user interviews, and cross-org syncs — a staple for client-facing work.

Office Productivity

Google Workspace

Docs, Sheets, Drive

Everyday environment for writing, data, and file management — where thinking gets structured and shared.

Microsoft Office

Word, Excel, PowerPoint

Used for stakeholder reporting and enterprise deliverables where Office is the standard.

Customer Insights

HotJar

Heatmap & session recordings

Surfaces real user behaviour to inform design decisions with evidence, not assumptions.

Gong

Conversation intelligence

Extracts customer signals from sales and success calls to shape product and design direction.

paul photo

Contact

416.817.4429 | Email Me

Artwork is client-owned and shown solely for creative demonstration.

For over a decade...

...I've built UX foundations and design systems across enterprise platforms, with storytelling at the centre of my approach. I've designed for ONRequest and Genesys Labs' cloud tools, and built design systems at Fido and Netomi, where I most recently led a UX team from the ground up.

To learn more, including my UX work timeline and ongoing learning initiatives:

Website built and published using Figma Sites

figma sites logo

Tools

UX/UI Design

Figma

UX/UI design & prototyping

My primary design tool for 4+ years, from early wireframes to polished prototypes and handoff-ready specs.

Figma Sites

No-code website publishing

Since the 2025 release, I’ve been actively building mobile-first sites with this new web layout tool, bypassing dev handoff.

Figma Make

AI-powered design generation

Since the 2025 release, rapid prototyping, experimentation, and custom tool publishing to the Make community.

Figma Slides

A PowerPoint alternative

Light usage over the past few years for promotional slide decks.

Adobe Suite

Photoshop, Illustrator & more

Extensive background in Photoshop and Illustrator that spans well over 10+ years. Experienced using AI tools in Photoshop.

Topaz Studio

AI-powered photo tools

For several years, I’ve been using this AI-powered suite of photo tools to augment beyond Photoshop’s capabilities.

Documentation + Task Coordination

Atlassian Confluence

Documentation & wikis

My central hub for specs, research, and team knowledge — kept structured and accessible across teams.

Atlassian Jira

Project tracking

Manages sprints, backlogs, and delivery — keeps me aligned with engineering and product stakeholders.

Atlassian Trello

Visual project management

Used for lightweight project tracking and task management with a visual, board-based approach.

FigJam

Whiteboarding & workshops

A go-to for collaborative sessions, ideation, and mapping out high-level features and flows with Project Managers.

AI Research + Automation

Anthropic Claude

Primary LLM

My primary LLM for research, writing, reasoning, and summarizing — central to how I think through problems.

Google Gemini

Custom LLM-shaping Gems

Built custom Gems to shape LLM output for specific tasks, and used extensively for drafting business plans.

Microsoft Copilot

AI assistant

Used in collaboration with Word docs (and occasionally for LLM testing) — a practical AI layer within my existing Office workflow.

AI tools under review

Cursor + Figma

AI-powered code editor

Investigating for design-to-code and automation workflows — assessing how it fits into my process.

UX Pilot + Figma

AI design assistant for Figma

Evaluating as an AI-assisted layer inside Figma for research and ideation. Still forming a view.

AI App Builders

Claude Code, Bolt, and similar

Tracking this space but pay-to-play has limited deep exploration. Figma Make covers most of my needs despite its integration limits.

Team Coordination

Salesforce Slack

Team communication

Primary channel for async comms and stakeholder coordination across distributed teams.

Microsoft Teams

Video conferencing & chat

Used in enterprise environments where Teams is the default for meetings and internal communication.

Google Meet

Video conferencing

Primary tool for remote meetings and design reviews, tightly integrated with my Workspace setup.

Zoom

Video conferencing

Used for external calls, user interviews, and cross-org syncs — a staple for client-facing work.

Office Productivity

Google Workspace

Docs, Sheets, Drive

Everyday environment for writing, data, and file management — where thinking gets structured and shared.

Microsoft Office

Word, Excel, PowerPoint

Used for stakeholder reporting and enterprise deliverables where Office is the standard.

Customer Insights

HotJar

Heatmap & session recordings

Surfaces real user behaviour to inform design decisions with evidence, not assumptions.

Gong

Conversation intelligence

Extracts customer signals from sales and success calls to shape product and design direction.