Tools

AI Research + Automation

Anthropic Claude

Primary LLM

Google Gemini

Custom LLM-shaping Gems

figma make

Figma Make

AI-powered design generation

Figma MCP

Dev Mode > Claude Code

Claude Code

Terminal > Xcode

ux pilot

UX Pilot

AI design assistant for Figma

UX/UI Design

figma

Figma

UX/UI design & prototyping

figma sites

Figma Sites

No-code website publishing

adobe

Adobe Suite

Photoshop, Illustrator & more

topaz

Topaz Studio

AI-powered photo tools

Canva Affinity

Vector /Photo /Layout

Document + Task Coordination

confluence

Atlassian Confluence

Documentation & wikis

jira

Atlassian Jira

Project tracking

trello
trello

Atlassian Trello

Visual project management

figjam

Figma FigJam

Whiteboarding & workshops

miro

Miro

Whiteboarding & workshops

Team Coordination

slack

Salesforce Slack

Team communication

teams

Microsoft Teams

Video conferencing & chat

meet

Google Meet

Video conferencing

zoom

Zoom

Video conferencing

Office Productivity

google

Google Workspace

Docs, Sheets, Drive

office

Microsoft Office

Word, Excel, PowerPoint

figma slides

Figma Slides

Video conferencing

lattice

Lattice

People Management

Lever

Recruitment & ATS

Customer Insights

hotjar

HotJar

Heatmap & session recordings

gong

Gong

Conversation intelligence

paul photo

Throughout my UX career...

...I've built foundations and design systems across enterprise platforms, with storytelling at the centre of my approach. I've designed for government portals and large data-driven cloud tools, and led a UX team at Netomi from the ground up.

To learn more, including my work timeline and continual learning initiatives:

Contact

416.817.4429 | Email Me

Artwork is client-owned and shown solely for creative demonstration.

Website built and published via:

figma sites logo

Tools

AI Research + Automation

Anthropic Claude

Primary LLM

My primary LLM for research, writing, reasoning, and summarizing — central to how I think through problems.

Google Gemini

Custom LLM-shaping Gems

Built several custom Gems to shape LLM output for specific tasks, and used for drafting business plans.

figma make

Figma Make

AI-powered design generation

Released in 2025, it's enabled rapid prototyping, experimentation, and publishing tools to the Make community.

Figma MCP

Dev Mode > Claude Code

Utilizing Figma’s Developer mode to share screens and guidelines back with Claude Code.

Claude Code

Terminal > Xcode

Prompting Claude Code, in terminal, to interpret Figma designs (MCP) and execute mobile product builds in Xcode.

ux pilot

UX Pilot

AI design assistant for Figma

Evaluating UX Pilot as an AI-assisted layer for ideation. This may be short-lived, as Figma is launching their own AI Agents.

UX/UI Design

figma

Figma

UX/UI design & prototyping

My primary design tool for 5 years, from early wireframes to polished prototypes, design systems and handoff-ready specs.

figma sites

Figma Sites

No-code website publishing

Released in 2025, I’ve been building and publishing mobile-first sites with this layout tool, bypassing dev handoff.

adobe

Adobe Suite

Photoshop, Illustrator & more

Extensive background in Photoshop and Illustrator that spans well over 10 years. Experienced using AI tools in Photoshop.

topaz

Topaz Studio

AI-powered photo tools

For 4+ years, I’ve been using this AI-powered suite of photo tools to augment beyond Photoshop’s capabilities.

Canva Affinity

Vector /Photo /Layout

Evaluating Canva Affinity as a total replacement for Adobe Suite.

Document + Task Coordination

confluence

Atlassian Confluence

Documentation & wikis

For 5+ years, my central hub for documenting UX specs, plans, research, and team knowledge.

jira

Atlassian Jira

Project tracking

For 5+ years, managed sprints, backlogs, and delivery, keeping me aligned with engineering and product stakeholders.

trello
trello

Atlassian Trello

Visual project management

As an alternative to Jira, used on-and-off for many years for lightweight card-based project tracking and task management.

figjam

Figma FigJam

Whiteboarding & workshops

A current go-to for collaborative sessions, ideation, and mapping out high-level features and flows between PM and UX.

miro

Miro

Whiteboarding & workshops

A past go-to for collaborative sessions, ideation, and mapping out high-level features and flows.

Team Coordination

slack

Salesforce Slack

Team communication

3+ years use as a primary channel for UX and stakeholder coordination across distributed teams.

teams

Microsoft Teams

Video conferencing & chat

5+ years use in environments where Teams is the default for meetings and internal communication.

meet

Google Meet

Video conferencing

5+ years use for remote meetings and design and candidate reviews, integrated with my Workspace setup.

zoom

Zoom

Video conferencing

Occasional use as an alternative to Meet, used for external calls, user interviews, and cross-org syncs.

Office Productivity

google

Google Workspace

Docs, Sheets, Drive

Everyday environment for writing, data, and file management — where thinking gets structured and shared.

office

Microsoft Office

Word, Excel, PowerPoint

Long-standing past use for stakeholder reporting and enterprise deliverables where Office is the standard.

figma slides

Figma Slides

Video conferencing

Released in 2024, light usage over the past few years for promotional slide decks. Reviewed as an alternative to PowerPoint.

lattice

Lattice

People Management

3+ years use managing UX team performance cycles, running 1:1s, and tracking goals across review periods.

Lever

Recruitment & ATS

3+ years use screening candidates, managing reviews, and coordinating hiring priorities with HR and leadership.

Customer Insights

hotjar

HotJar

Heatmap & session recordings

Over 3+ years, surfacing real user behaviour to inform design decisions with evidence, not assumptions.

gong

Gong

Conversation intelligence

Over 3+ years, extracting customer signals from sales and success calls to shape product and design direction.

paul photo

Contact

416.817.4429 | Email Me

Artwork is client-owned and shown solely for creative demonstration.

Throughout my UX career...

...I've built foundations and design systems across enterprise platforms, with storytelling at the centre of my approach. I've designed for government portals and large data-driven cloud tools, and led a UX team at Netomi from the ground up.

To learn more, including my work timeline and continual learning initiatives:

Website built and published using Figma Sites

figma sites logo

Tools

AI Research + Automation

Anthropic Claude

Primary LLM

My primary LLM for research, writing, reasoning, and summarizing — central to how I think through problems.

Google Gemini

Custom LLM-shaping Gems

Built several custom Gems to shape LLM output for specific tasks, and used for drafting business plans.

figma make

Figma Make

AI assistant

Released in 2025, it's enabled rapid prototyping, experimentation, and publishing tools to the Make community.

Figma MCP

Dev Mode > Claude Code

Utilizing Figma’s Developer mode to share screens and guidelines back with Claude Code.

Claude Code

Terminal > Xcode

Prompting Claude Code, in terminal, to interpret Figma designs (MCP) and execute mobile product builds in Xcode.

ux pilot

UX Pilot

AI design assistant for Figma

Evaluating UX Pilot as an AI-assisted layer for ideation. This may be short-lived, as Figma is launching their own AI Agents.

UX/UI Design

figma

Figma

UX/UI design & prototyping

My primary design tool for 5 years, from early wireframes to polished prototypes, design systems and handoff-ready specs.

figma sites

Figma Sites

No-code website publishing

Released in 2025, I’ve been building and publishing mobile-first sites with this layout tool, bypassing dev handoff.

adobe

Adobe Suite

Photoshop, Illustrator & more

Extensive background in Photoshop and Illustrator that spans well over 10 years. Experienced using AI tools in Photoshop.

topaz

Topaz Studio

AI-powered photo tools

For 4+ years, I’ve been using this AI-powered suite of photo tools to augment beyond Photoshop’s capabilities.

Canva Affinity

Vector /Photo /Layout

Evaluating Canva Affinity as a total replacement for Adobe Suite.

Documentation + Task Coordination

confluence

Atlassian Confluence

Documentation & wikis

For 5+ years, my central hub for documenting UX specs, plans, research, and team knowledge.

jira

Atlassian Jira

Project tracking

For 5+ years, managed sprints, backlogs, and delivery, keeping me aligned with engineering and product stakeholders.

trello
trello

Atlassian Trello

Visual project management

As an alternative to Jira, used on-and-off for many years for lightweight card-based project tracking and task management.

figjam

Figma FigJam

Whiteboarding & workshops

A current go-to for collaborative sessions, ideation, and mapping out high-level features and flows between PM and UX.

miro

Miro

Whiteboarding & workshops

A past go-to for collaborative sessions, ideation, and mapping out high-level features and flows.

Team Coordination

slack

Salesforce Slack

Team communication

3+ years use as a primary channel for UX and stakeholder coordination across distributed teams.

teams

Microsoft Teams

Video conferencing & chat

5+ years use in environments where Teams is the default for meetings and internal communication.

meet

Google Meet

Video conferencing

5+ years use for remote meetings and design and candidate reviews, integrated with my Workspace setup.

zoom

Zoom

Video conferencing

Occasional use as an alternative to Meet, used for external calls, user interviews, and cross-org syncs.

Office Productivity

google

Google Workspace

Docs, Sheets, Drive

Everyday environment for writing, data, and file management — where thinking gets structured and shared.

office

Microsoft Office

Word, Excel, PowerPoint

Long-standing past use for stakeholder reporting and enterprise deliverables where Office is the standard.

figma slides

Figma Slides

A PowerPoint alternative

Light usage over the past few years for promotional slide decks.

lattice

Lattice

People Management

3+ years use managing UX team performance cycles, running 1:1s, and tracking goals across review periods.

Lever

Recruitment & ATS

3+ years use screening candidates, managing reviews, and coordinating hiring priorities with HR and leadership.

Customer Insights

hotjar

HotJar

Heatmap & session recordings

3+ years use surfacing real user behaviour to inform design decisions with evidence, not assumptions.

gong

Gong

Conversation intelligence

3+ years use extracting customer signals from sales and success calls to shape product and design direction.