Sojourn Tarot - iOS App
A Personal Project
Tarot has been practiced for centuries, evolving from a card game into a widely used tool for reflection and self-guidance. A standard deck contains 78 cards, 22 Major Arcana representing life's significant themes and 56 Minor Arcana covering everyday influences, and today it enjoys broad mainstream appeal with millions of practitioners worldwide.
I've long been drawn to hidden knowledge, deeper meanings, and patterns, and after trying Tarot, I Ching, and similar apps, I saw an opportunity in 2020 to combine that interest with my UX background to build a better alternative: free to download, premium in execution, supported by inline ads, and anchored by over 70 custom illustrations, striking a middle ground between free apps that lacked polish and paid ones that cost too much. I mapped core features, a freemium monetization strategy, and a UX framework with high-fidelity mockups, but shelved the project because complex multi-card AI summarization didn't exist yet. Now that it does, I'm reinvesting in the app throughout 2026 to transform static card draws into dynamic, personalized readings.
Review Structure
- Evolution, Development, & Strategy – From 2020 pause to 2026 reboot, three build stages that carried the app from early LLM prompt concepts through interactive prototypes to native Xcode execution, backed by market analysis, monetization planning, user tiers, and more.
- MVP Flows: Onboarding, sectional review, freemium-to-subscriber conversion funnel, subscriber-only features, and more.
Duration:
2026 (Active)
Consumer
AI Personalization
Mobile
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